Snippets of WIP screens for 2019 launch
Modernization, Yelp’s 2020 vision
Role: Lead product designer
I work with a team of 3 designers, 1 product manager, and 6 engineers, focused on bringing the vision of Yelp 2020’s brand strategy, product architecture, and visual/UI design to inform the direction of the current product. Trends in Yelp’s internal market research showed problems rooted in user sentiment, and vast opportunities to bring innovation to the product. The team is tasked with finding opportunities to bridge our gaps and thinking holistically as an entire product.
One of dozens of vision workshops around the future of Yelp’s consumer product
Bringing the future to the present
I worked with a research lead & the team to concept & test prototypes of new strategies, new visual language, and large UX changes to our existing consumer products. I currently lead the design efforts to strategize & execute Yelp’s “modernization” design launch for 2019.
A snippet of a prototype I created used in user studies, built with Principle
A modern, fresh product
There are two parallel areas to tackle as part of Modernization in 2019 — 1) information architecture re-design to align with our business goals & strategy and 2) modern UI achieved through a new design system. Part of the results of Modernization include launches on iOS, Android, Web as well as rolling out a visual language.
Illustration style explorations, Status quo (left) vs. modernized (right)
Making sense of our workshops, competitor analysis, narrowing down focus for product vision for 2019
What does it mean to be “a modern Yelp”? …was the question we posed in late 2018